MKT703 – Strategic Marketing Management
| Mid Term Syllabus of MKT703_Fall 2019 Mid Term Syllabus of MKT703_Fall 2019.pdf | 122.24 KB | Nov 11, 2019 | |||
| Course Pack Fall 2019_MKT703.pdf | Course Pack Fall 2019 | 935.29 KB | Oct 18, 2019 | ||
| Regional_Risks_Doing_Business_report_2018_South Asia.pdf | Regional Risks for Doing Business (2018) by World Economic Forum | 1191.41 KB | Jan 11, 2019 | ||
| Ansoff Growth Matrix _Assignment 01.docx | Ansoff Growth Matrix _Assignment 01 _ MKT703 | 32.38 KB | docx | May 10, 2018 | |
| Module 02.rar | Module 02 MKT703 | 2033.86 KB | rar | Dec 04, 2017 | |
| Session 04.rar | Adobe Connect Session 04_ MKT703 | 438.79 KB | rar | Nov 22, 2017 | |
| Rubric Table 1_Assignment 01_Fall 2017.docx | Rubric Table 1.1 Assignment 01_Fall 2017 | 15.36 KB | docx | Nov 15, 2017 | |
| Digital Marketing Material for Mid Term exams.pdf | Digital Marketing Material for Mid Term Exam _Fall 2017 | 873.04 KB | Nov 14, 2017 | ||
| Session 01.pptx | PPts of Interactive Session 01 – Fall 2017 | 21054.65 KB | pptx | Nov 01, 2017 | |
| Module 4.rar | Module 4 | 4550.54 KB | rar | Jul 20, 2017 | |
| Module 3.rar | Module 3 | 744.54 KB | rar | Jul 20, 2017 | |
| CASE Blockbuster Fights for Survival Against Intense Competition.pdf | Case Study: Blockbuster Fights for Survival against Intense Competition | 96.43 KB | Jul 06, 2017 | ||
| CASE Gillette Product and Marketing Innovation.pdf | CASE Gillette Product and Marketing Innovation | 160.5 KB | May 04, 2017 | ||
| Module 1 MKT703.rar | Module 1: MKT703 | 766.13 KB | rar | Apr 18, 2017 | |
| Exam Wrappers.pdf | Exam Wrappers Fall 2016 | 194.19 KB | Feb 16, 2017 | ||
| Special Session on Entrepreneurial Spirit_Live from Singapore.ppt | PPTs of Special Session on Entrepreneurial Spirit ( Live from Singapore) | 14120.5 KB | ppt | Jan 16, 2017 | |
| Guest Speaker Profile for Special Session on Entrepreneurial spirit.pdf | Guest Speaker Profile for Special Session on Entrepreneurial spirit – Adobe connect session | 395.25 KB | Jan 12, 2017 | ||
| Performa for Assignment # 01 – MKT703 Performa of Assignment 01_MKT703.docx | 18.04 KB | docx | Nov 25, 2016 | ||
| Big Data consumer analytics and the transformation of marketing.pdf | Big Data consumer analytics and the transformation of marketing. | 1024.36 KB | Jun 23, 2016 | ||
| Fostering Social Innovation through Multiple Social Media Combinations.pdf | Fostering Social Innovation through Multiple Social Media Combinations by Yannis Charalabidis, Euripidis Loukis & Aggeliki Androutsopoulou | 558.78 KB | May 11, 2016 | ||
| PPTs of MKT703_Strategic Marketing.rar | PPTs of MKT703 | 5196.28 KB | rar | Apr 19, 2016 | |
| Global Branding.pdf | Global Branding: From fundamentals of Global strategy: A business model approach by Cornelis A. De. Kluyver | 615.4 KB | Jan 20, 2016 | ||
| How to Summarize a Research Article.pdf | How to Summarize a Research Article | 32.45 KB | Nov 23, 2015 | ||
| Learning Taxonomy for the MS Students.pdf | Learning Taxonomy for the MS students | 952.58 KB | Nov 16, 2015 | ||
| The Role of Sales and Marketing in Market-Oriented Companies.pdf | The Role of Sales and Marketing in Market- Oriented Companies by Oliver Goetz, Ann-Kristin Hoelter & Manfred Krafft | 449.08 KB | Nov 16, 2015 | ||
| WRITING A LITERATURE REVIEW.pdf | WRITING A LITERATURE REVIEW | 15.65 KB | Nov 16, 2015 | ||
| Marketing, market growth, and endogenous growth theory An inquiry into the causes of market growth.pdf | Marketing, market growth, and Endogenous growth theory: An inquiry into the causes of market Growth by Sundar Bharadwaj, Terry clark, Songpol Kulviwat | 1603.72 KB | Nov 16, 2015 | ||
| Multi level analysis in marketing.pdf | Multilevel Analysis in Marketing Research: Differentiating Analytical Outcomes by Jan Wieseke , Nick Lee , Amanda J. Broderick , Jeremy F. Dawson & Rolf Van Dick | 410.98 KB | Nov 16, 2015 | ||
| wedc_strategic_marketing_to_improve_both_water_utility_finances_and_services_to_poor_urban_water_consumers_2000.pdf | Strategic marketing to improve both water utility finances and series to poor urban water consumers – A discussion paper | 741.88 KB | Nov 16, 2015 | ||
| Competitive Arena Mapping.pdf | Competitive Arena Mapping: Market Innovation Using Morphological Analysis in Business Markets by Kaj Storbacka & Suvi Nenonen | 287.15 KB | Nov 16, 2015 | ||
| Barriers to implementing relationship marketing analysing the internal market-place.pdf | Barriers to implementing relationship marketing: analyzing the internal market-place by Nigel F. Piercy | 319.97 KB | Nov 16, 2015 | ||
| MARKETING’S CONTRIBUTION TO THE.pdf | Marketing’s contribution to implementation of business strategy by STANLEY F. SLATER and ERIC M. OLSON | 117.17 KB | Nov 16, 2015 | ||
| Marketing Strategy An Assessment of the State of the Field and Outlook.pdf | Marketing Strategy: An Assessment of the State of the Field and Outlook by P. Rajan Varadarajan Satish Jayachandran | 2840.86 KB | Nov 16, 2015 | ||
| Expanding our understanding of marketing in society.pdf | Expanding our understanding of marketing in society by William L. Wilkie & Elizabeth S. Moore | 326.73 KB | Nov 16, 2015 | ||
| Strategic marketing and marketing strategy domain,.pdf | Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises by Rajan Varadarajan | 321.96 KB | Nov 16, 2015 | ||
| Theories for competitive advantage.pdf | Theories for competitive advantage By Hui-Ling Wang | 234.71 KB | Nov 11, 2015 | ||
| conceptual marketing framework.pdf | A Framework for Conceptual Contributions in Marketing by Deborah J. MacInnis | 672.95 KB | Nov 04, 2015 | ||
