MKT725 – Services Marketing
| The Impact of Information Technology on Customer and Supplier Relationships in the Financial Services The Impact of Information Technology on Customer and Supplier Relationships in the Financial Services.pdf | 676.18 KB | Nov 15, 2019 | |||
| Articles_Assignment # 1.rar | Articles- Assignment # 1 | 1395.68 KB | rar | Jul 26, 2019 | |
| Services Marketing and Digitalization.rar | Service Marketing and Digitalization | 1451.25 KB | rar | Jan 29, 2019 | |
| Assessing the quality of healthcare services A SERVQUAL approach.pdf | Assessing the quality of healthcare services: A SERVQUAL approach | 1840.14 KB | Nov 27, 2018 | ||
| Enhancing customers’ continued mobile app use in Service Industry.pdf | Enhancing customers’ continued mobile app use in the service industry | 258.57 KB | Jul 24, 2018 | ||
| Evolving to a new dominant logic for marketing.pdf | Evolving to a new dominant logic for marketing | 182.62 KB | Jan 24, 2018 | ||
| Service quality gaps and their role in service enterprises development.pdf | Service quality gaps and their role in service enterprises development | 351.21 KB | Nov 14, 2017 | ||
| Relationship marketing and service An update.pdf | Relationship marketing and service: An update | 1003.72 KB | Jul 17, 2017 | ||
| Making relationship marketing operational.pdf | Making Relationship Marketing Operational | 63.18 KB | Jul 17, 2017 | ||
| Service transition A viable option for manufacturing companies with deteriorating financial performance.pdf | Service transition A viable option for manufacturing companies with deteriorating financial performance | 709.3 KB | May 12, 2017 | ||
| Presentation Schedule – Mkt725 – Semester Fall 2016.xlsx | Presentation Schedule | 11.29 KB | xlsx | Jan 26, 2017 | |
| Problems and Strategies in Services Marketing.pdf | Problems and Strategies in Services Marketing | 548.56 KB | Jan 18, 2017 | ||
| Mystery shopping A tool to develop insight into customer service provision.pdf | Mystery shopping A tool to develop insight into customer service provision | 445 KB | Nov 18, 2016 | ||
| Course Outline.docx | Course Outline | 19.24 KB | docx | Jul 21, 2016 | |
| Module Pack 5.rar | Module Pack 5 | 2300.45 KB | rar | Jul 21, 2016 | |
| Module Pack 4.rar | Module Pack 4 | 820.83 KB | rar | Jul 18, 2016 | |
| Module Pack 3.rar | Module Pack 3 | 633.23 KB | rar | Jul 15, 2016 | |
| Module Pack 2.rar | Module Pack 2 | 681.98 KB | rar | Jul 14, 2016 | |
| EXAMS WRAPPER.pdf | Exam Wrapper | 254.37 KB | May 18, 2016 | ||
| Module Pack 1.rar | Module Pack 1 | 1197.53 KB | rar | Apr 22, 2016 | |
| Skype session SOPs for Students.pdf | Skype session SOPS for students. | 30.55 KB | Nov 25, 2015 | ||
| Services Marketing_PPTs.rar | Power Point Slides for services marketing | 11708.55 KB | rar | Nov 25, 2015 | |
| MKT725_Handouts_1_45.pdf | MKT725_Handouts | 3316.29 KB | Nov 25, 2015 | ||
| Course Contents MKt725.pdf | Course Overview & contents | 98.39 KB | Nov 25, 2015 | ||
